This is the plan Zarek built for Lake.com — 56 steps, every piece of copy written, generated from one URL.
Do this for my productTuned for a consumer product — includes demo video + blog/SEO.
Double-check these details Zarek guessed: githubUrl, docsUrl, pricingModel, founder, launchWindow. Edit fact-sheet →
If you can't say what it is in one sentence, nobody will share it.
Fill the blank: “[Product] helps [who] do [outcome] without [pain].” Keep it concrete and jargon-free. We'll draft 5 options from your product — pick the one that sounds most like a real person said it. You'll reuse this everywhere (PH tagline, X bio, directory blurbs).
Open every step at once to read the whole launch start to end.
If you can't say what it is in one sentence, nobody will share it.
Launch traffic is wasted without a clear next step and a way to capture interest.
Every listing and post needs clean visuals — make them once, reuse everywhere.
A short demo dramatically lifts conversion on PH and your landing page.
People back founders and stories, not just products. This fuels every post.
X is where most indie launches gain early momentum.
LinkedIn reaches a different, often higher-intent B2B audience.
A launch to nobody flops — Zarek finds the rooms your users are already in.
Start sharing progress now so launch day isn't to an empty room.
20 warm people who feel included beat a cold launch blast.
Teasers build anticipation and grow your launch-day audience.
Timing matters: launch Tue–Thu; Product Hunt is the centerpiece.
PH assets ready in advance = a calm, strong launch morning.
An owned post you can link from everywhere + rank for over time.
Your waitlist/contacts are your warmest, highest-converting audience.
A pickup in a relevant newsletter can outperform a big generic one.
Early upvotes/comments compound — line them up the day before.
Nothing kills a launch like a broken signup when traffic arrives.
Today you ship it to the world. Stay reactive and reply to everyone.
The day's anchor — concentrate your votes and traffic here.
A good Show HN can send serious technical traffic.
Your owned audience amplification — make it shareable.
Reaches a more professional, often B2B audience.
Reddit converts well — but only if you respect each sub's culture.
Your warmest audience — they convert and support best.
The communities you warmed up are primed to support today.
Get listed on BetaList — evergreen discovery + a backlink. Zarek writes the copy and the how-to for BetaList — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Findly — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Findly — you post it, then paste the URL so Zarek verifies it went live.
Get listed on AlternativeTo — evergreen discovery + a backlink. Zarek writes the copy and the how-to for AlternativeTo — you post it, then paste the URL so Zarek verifies it went live.
Get listed on F6S — evergreen discovery + a backlink. Zarek writes the copy and the how-to for F6S — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Launching Next — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Launching Next — you post it, then paste the URL so Zarek verifies it went live.
Get listed on SideProjectors — evergreen discovery + a backlink. Zarek writes the copy and the how-to for SideProjectors — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Startup Fame — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Startup Fame — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Huzzler — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Huzzler — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Peerlist Launchpad — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Peerlist Launchpad — you post it, then paste the URL so Zarek verifies it went live.
Get listed on PeerPush — evergreen discovery + a backlink. Zarek writes the copy and the how-to for PeerPush — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Fazier — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Fazier — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Firsto — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Firsto — you post it, then paste the URL so Zarek verifies it went live.
Get listed on LaunchIgniter — evergreen discovery + a backlink. Zarek writes the copy and the how-to for LaunchIgniter — you post it, then paste the URL so Zarek verifies it went live.
Get listed on LaunchingPage — evergreen discovery + a backlink. Zarek writes the copy and the how-to for LaunchingPage — you post it, then paste the URL so Zarek verifies it went live.
Get listed on PromoteProject — evergreen discovery + a backlink. Zarek writes the copy and the how-to for PromoteProject — you post it, then paste the URL so Zarek verifies it went live.
Get listed on StartupBase — evergreen discovery + a backlink. Zarek writes the copy and the how-to for StartupBase — you post it, then paste the URL so Zarek verifies it went live.
Get listed on FoundersList — evergreen discovery + a backlink. Zarek writes the copy and the how-to for FoundersList — you post it, then paste the URL so Zarek verifies it went live.
Get listed on NoCodeList — evergreen discovery + a backlink. Zarek writes the copy and the how-to for NoCodeList — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Startup Stash — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Startup Stash — you post it, then paste the URL so Zarek verifies it went live.
Get listed on SaaSHub — evergreen discovery + a backlink. Zarek writes the copy and the how-to for SaaSHub — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Slant — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Slant — you post it, then paste the URL so Zarek verifies it went live.
Evergreen discovery — people search 'how to [your problem]' for years.
Short vertical video is the cheapest reach available right now.
Rank for what your users search — compounding free traffic.
Comparison searches are high-intent — people ready to switch/buy.
More backlinks + new audiences from your existing post.
Third-party coverage = authority and durable backlinks.
These perform great and restart the attention flywheel.
You can't double down on what you don't measure.
Most channels do nothing; one or two do everything. Find them, repeat.