This is the plan Zarek built for Papervine — 62 steps, 12 of 49 pieces of copy written, generated from one URL.
Do this for my productTuned for a developer tool — includes demo video + blog/SEO.
Double-check these details Zarek guessed: githubUrl, pricingModel, founder.name, founder.email, founder.twitter, founder.linkedin, launchWindow. Edit fact-sheet →
If you can't say what it is in one sentence, nobody will share it.
Fill the blank: “[Product] helps [who] do [outcome] without [pain].” Keep it concrete and jargon-free. We'll draft 5 options from your product — pick the one that sounds most like a real person said it. You'll reuse this everywhere (PH tagline, X bio, directory blurbs).
12 of 49 steps that get written copy are done. Write all my copy fills the rest. The other -22are yours to do, not Zarek's to write.
If you can't say what it is in one sentence, nobody will share it.
Launch traffic is wasted without a clear next step and a way to capture interest.
Every listing and post needs clean visuals — make them once, reuse everywhere.
A short demo dramatically lifts conversion on PH and your landing page.
A launch to nobody flops — Zarek finds the rooms your users are already in.
Teasers build anticipation and grow your launch-day audience.
Timing matters: launch Tue–Thu; Product Hunt is the centerpiece.
PH assets ready in advance = a calm, strong launch morning.
An owned post you can link from everywhere + rank for over time.
Nothing kills a launch like a broken signup when traffic arrives.
Today you ship it to the world. Stay reactive and reply to everyone.
The day's anchor — concentrate your votes and traffic here.
A good Show HN can send serious technical traffic.
Your owned audience amplification — make it shareable.
Reaches a more professional, often B2B audience.
Get listed on DevHunt — evergreen discovery + a backlink. Zarek writes the copy and the how-to for DevHunt — you post it, then paste the URL so Zarek verifies it went live.
Get listed on TopAI.tools — evergreen discovery + a backlink. Zarek writes the copy and the how-to for TopAI.tools — you post it, then paste the URL so Zarek verifies it went live.
Get listed on AI Tools Directory — evergreen discovery + a backlink. Zarek writes the copy and the how-to for AI Tools Directory — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Toolify.ai — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Toolify.ai — you post it, then paste the URL so Zarek verifies it went live.
Get listed on Futurepedia — evergreen discovery + a backlink. Zarek writes the copy and the how-to for Futurepedia — you post it, then paste the URL so Zarek verifies it went live.
Evergreen discovery — people search 'how to [your problem]' for years.
Short vertical video is the cheapest reach available right now.
Rank for what your users search — compounding free traffic.
Comparison searches are high-intent — people ready to switch/buy.
More backlinks + new audiences from your existing post.
You can't double down on what you don't measure.
Most channels do nothing; one or two do everything. Find them, repeat.